With Hari Raya Aidilfitri simply across the nook, Carro has launched its first festive movie following its rebranding from myTukar, highlighting the thread that joins family members in addition to the connections and reminiscences made via each balik kampung journey.
Siapa Siti? tells a narrative of a household caught in a site visitors jam throughout their journey house. Nevertheless, issues take a flip for the quicker when grandma spots a well-known face and insists on a wild goose chase after an orange-coloured automotive. Did she spot a long-lost member of the family within the crowd? Watch the quick movie to search out out.
“The balik kampung drive may take hours, however each journey, each site visitors jam and each automotive journey kinds a household’s collective reminiscences. The journey house issues, and that’s why we’re dedicated to delivering high quality and secure rides that can enable folks to drive house worry-free,” stated Carro’s regional head of promoting, Katherine Teo.
“The movie’s ending tagline ‘Household, it’s what drives us’ actually captures the spirit of Raya and our values as a model. Firstly, we need to cherish our reminiscences with our family members and acknowledge their significance in our lives. Secondly, it’s a reminder of our dedication to all of the households in Malaysia who belief us and select us repeatedly,” stated Carro Malaysia CEO Derrick Eng.
“After final 12 months’s tearjerker which highlighted the significance of going house to what issues, we thought it was solely proper for this 12 months’s movie to point out that the journey house is equally valuable. We additionally needed to interrupt expectations and flip the standard coronary heart wrenching Raya style on its head, and what higher solution to carry out the thrill of going house with a excessive stress, comedic automotive chase journey, stated Carro inventive director Simond Chew.
The festive movie can be launched in Singapore and Indonesia, two of the various markets Carro is current in.
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